It’s Make a Referral Week: Have You Recommended a Business Yet?

It’s Make a Referral Week: Have You Referred a Business Yet?
What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses.
Over the course of this week, John has assembled a great team of presenters to speak on the subject. This group includes Guy Kawasaki, author of Reality Check, Chris Brogan, author of Trust Agents, Rohit Bhargava author of Personality Not Included, and Dan Schawbel author of Me2.0 among many others. Hopefully John includes himself as he literally wrote the book on referral marketing.
Want to participate? Here’s how.
Make a referral – Identify a business you’ve worked with in the past that would be a good fit for someone else you’ve worked with. Make the connection.
Refer online. There are a ton of great places to sing the praises of people you enjoy working with – Yelp, Google Reviews, Yahoo Review, or even recommendations on LinkedIn.
Visit the Make a Referral Week Referral Counter page and share who you referred and why in the comments – feel free to add URLs so others can learn about the business you referred.
Attend one of the free upcoming seminars. You can learn more at www.makeareferralweek.com
Bask in the glow of small business coolness!
We’ve dished out a few referrals this week and done some online recommending as well. I’ve been fortunate to work with some extremely talented people within the marketing industry and it’s been great to recognize their assistance.
If you need a referral, feel free to ask. And always, we are always happy to accept referrals for anyone looking for marketing services. Thank you to all those who have already posted nice things and connected us with great leads this week!

marw125What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses.

Over the course of this week, John has assembled a great team of presenters to speak on the subject. This group includes Guy Kawasaki, author of Reality Check, Chris Brogan, author of Trust Agents, Rohit Bhargava author of Personality Not Included, and Dan Schawbel author of Me2.0 among many others. Hopefully John includes himself as he literally wrote the book on referral marketing.

Want to participate? Here’s how. (more…)

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Tips for Improving Your Pitch to Local TV Stations

News studioLast night the Chicago PRSA Young Professionals Network held a workshop called “Getting to Know the Television Newsroom.” Paneled by NewsMarket’s Jim O’Reilly and WTTW’s Paris Schultz, we had the opportunity to discuss a topic that seems not to happen quite as frequently around the office – television.

Many in the public relations profession feel confident and comfortable with pitching and understanding print and online publications. After all, it seems pretty straightforward, right? However, TV stations bring some more confusing elements to pitching your story.

Why? Because visuals matter, time matters and, even moreso in importance than many print publications, location matters. These pieces of news that are vital to a TV news package take some extra work on the part of PR practitioners.

Here are some tips I picked up from last night that I think can help everyone when trying to pitch your local TV station. (more…)

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Announcing the Walker Sands Newsletter

Email Envelope on White backgroundAs if having an award-winning blog weren’t enough, today we’re pulling the sheet off our latest undertaking: the Walker Sands newsletter.  Including everything from upcoming industry events to recommended reading, featured marketing products, and probably some exciting stuff we haven’t even thought of yet, the monthly newsletter should be a good read.  If you’d like to sign up, click the button below and we’ll see you with our next issue!

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Will 82nd Annual Academy Awards Drive More Viewers?

Declining viewership of the Oscars over the past few years — with only a slight uptick in ratings in 2009 — has led the Academy Awards to change it up this year. Some alterations implemented by the show’s producers, as well as controversial news surrounding some of the nominees, have led to increased exposure in the media.

Let’s take a look at how some of these changes have complemented the Academy’s PR and media initiatives, and also enhanced its word-of-mouth marketing surrounding Sunday night’s show. (more…)

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Four Things Everyone With a Website Should be Doing Daily

to do list for a websiteWe all have some routine work to do every day for various things but do you have one for your website? Your website needs attention and if it is left unattended then it might hinder your business. I suggest doing these things everyday to your website. (more…)

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Marketing as Misnomer

Customering - Marketing as Misnomer - Death of Marketing As We Know It
Maybe we should call it “customering” instead of “marketing” — Do you agree?

Marketing is a dated term and it’s time to coin a new phrase to cover how companies influence prospective customers prior to their becoming actual customers.

In his new book “Selling In Tough Times,” sales guru Tom Hopkins writes this:

Business isn’t about products. It’s about serving the needs of the people. In fact, when you hear the term market from now on, I want you to interpret that to mean people.

Basically, what he’s saying is that “marketing” is a misnomer. I agree. (more…)

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Are you Taking Advantage of the 2nd Largest Search Engine in the World?

youtube_logoYouTube is the second largest search engine after Google, according to Reelseo and comSore.

In December 2009 YouTube had 50 % more searches than Yahoo web search and 180 % more than Bing.

YouTube searches grew 35 percent year over year to more than 3.9 billion search queries. It accounts for 28 % of all Google searches. (more…)

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Social Media Measurement: What Should I Measure in Social Media?

Social Media Measurement: What Should I Measure in Social Media?
A new survey from MarketingSherpa revealed that marketers are still measuring just the basic aspects of their social media campaigns with stats easily obtained from free sources.
MarketingSherpa reports that:
“Organizations use a wide variety of tools, and use multiple tools in tandem, to monitor the dialogue related to their company, brand and competitors across blogs and other social media sites. Not surprisingly, free tools such as Google Search, Google Alerts, Twitter Search and Yahoo! Search, top the list and are used much more broadly than fee-based tools.”
To really dive down into the details marketers are going to have to pay for advanced social media measurement services like SM2 or Radian6. For now, with this still an emerging medium, most people are getting by with the free tools. As the space matures and ROI becomes more defined, I suspect you’ll see those bottom areas increase in response.
The complete report and details on the survey can be found at http://www.marketingsherpa.com/article.php?ident=31548

A new survey from MarketingSherpa revealed that marketers are still measuring just the basic aspects of their social media campaigns with stats easily obtained from free sources. The chart shows responses to the question: “What metrics do you use to monitor and measure the impact of social media?”

Social Media Monitoring - What Are Marketers Measuring March2010 (more…)

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What Journalists using Social Media could mean for Public Relations

Webtreats Glowing Neon Social Medi IconsI read a CNBC article a few days ago that said Facebook is now the second most visited Web site in the country. It is now only second to Google. If you weren’t already convinced, social media is not just a trend—it’s here to stay. At this point, even journalists are forced to conform. The article I read also mentioned how the new director of BBC Global News told journalists working under him to “get with the social media program or get out.”

As a public relations person I’m definitely on board, but there’s been a lot of discussion around journalists’ use of social media. It is an inevitable part of society that affects us all. (more…)

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Boosting Your Company as a Brand Ambassador

Baby MegaphoneIn every company, there is inevitably a marketing team handling everything from brainstorming standard practices to determining how the brand should be represented to the public and press.  No easy task, I’m sure.  But what most employees don’t realize is that while these busy marketers are charged with establishing their company’s brand standards, it’s the employees’ responsibility to see those standards through.  Though you may not know it, your company may be looking to you to serve as a brand ambassador. (more…)

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