Want Your PR Pitch Read? Don’t Underestimate the Subject Line
Tips for writing effective e-mail subject lines for public relations e-mails that are more likely to be read.
Marketing Blog: FootPrints
Chicago PR Firm Blog + Web Design Firm Blog + SEO Firm Blog + Marketing Firm Blog
Peter Shankman (of HARO Fame) Comes to Chicago
Yesterday afternoon I had the opportunity to attend an event hosted by the Chicago P.R. and Marketing Network. The speaker was Peter Shankman — most recently known for creating Help a Reporter Out (HARO), a free service that helps connect reporters with sources. As a competitor to fee-based ProfNet, HARO has grown tremendously since it [...]
The Downfall of Being Too Comfortable With Industry References
In today’s society, slang words and phrases certainly prevail.
Perhaps the most recent examples are “pulling a Kanye” (to impetuously capitalize on a moment in the spotlight in order to express an unfounded political statement), or a “Town Hall Moment” (According to BuzzWhack.com, “Sen. Joe Wilson’s tacky explanation for calling President Obama a liar during the [...]
An Adventure in BtoB Blogging
This morning I attended the second part of the Chicago Chapter of the Business Marketing Association’s social media round table. The speaker was Mike Volpe, a marketer who is really on top of the Web 2.0 world and is doing great things with his company, Hubspot. The main discussion in this morning’s presentation was about [...]
Featured Marketer: Kyle Berry, Director of Marketing, Emmi Solutions
Footprints hosts a monthly feature interviewing today’s top marketers to find out what makes them and their efforts successful. This month’s featured marketer is Kyle Berry, Director of Marketing for Emmi Solutions.
Data-Driven Journalism
Data-driven journalism and data-driven PR are in their infancy, but they are gaining steam with each passing day.
Do Niche Companies Need a Blog? Matrix Tooling Proves Everyone Can Benefit
For some companies, blogging is an obvious and necessary communication channel. Walker Sands, as a marketing and PR firm, needed a blog. But for some industries, there’s an assumption that they don’t need a blog. In my time with Walker Sands I’ve been fortunate to meet a diverse lot of companies. Somewhere out there is a company that makes the ball for your ballpoint pen, the brass handle for your kitchen cabinet, and the handle of your toothbrush. Does a company like this need a blog? Common sense says no.
Climate Change in the Age of Google
How has the current generation, growing up with Google and the Internet, experienced climate change?
Blog Action Day ‘09: Is the Media Taking Climate Change Seriously?
Is the media adequately reporting on the issue of climate change?
The Art of Telling Clients They’re Wrong
Watching this past week’s episode of Mad Men(and for those of you who haven’t seen it, I’ll try to keep this post as spoiler-free as possible), I couldn’t help but ponder the often delicate relationship shared by creatives and their clients. In short, Don and his team experienced understandable frustration in meeting a tricky client’s overly idealistic demands [...]