Promoting Videos Online Requires
Use of the Best SEO Tools
A big part of being good at search engine optimization (SEO) and online marketing is knowing what tools to use.
Sure, you have to understand the fundamentals, but knowing which marketing tools to use is what really gives you a leg up on the competition.
From time to time, [...]
You can watch The Persuaders online at http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/. It’s definetely worth spending 45 minutes watching the documentary, just for the stories themselves. But for any marketer it’s an interesting dive into both the art and science of brand building.
I know, I know, it’s Thanksgiving so everyone who blogs, runs a blog or reads a blog is thinking about fun ways to list out what they are thankful for this year (and this post is no different). But lets face it, there’s a lot to be thankful for!
So the team at Walker Sands took [...]
When Today’s Chicago Woman looked to discuss how social media was changing the role of publicity and public relations professionals, Lauren delivered by explaining the need for constant monitoring in a world where negative publicity can spread quickly.
As a tech PR firm we write alot of copy focused on technology “solutions” but very quickly the word has lost all meaning. In an attempt to sharpen up client copy, Mike Santoro looked to the crowd to find a better word for solutions.
Walker Sands is currently accepting applicants for our Spring Intern Program. We have openings for two unpaid, part-time interns who will work from January through mid-May 2010.
Our internship program is structured much like our full-time paid Summer Internship (details for the Summer Internship will be posted in late January).
The demise of publishing, specifically challenges to print publications, is having an impact on PR firms. Here’s how PR firms should act to address shrinking newspapers and magazines.
I recently had the opportunity to attend the PRSA-Chicago Chapter Luncheon and hear several individuals in the PR industry talk about relevant issues for today’s practitioners. Topics included the current PR environment; predictions for 2010 through the lens of communicators; insights and innovative strategies agencies should provide clients; and how to maintain a forward-thinking attitude.
Among [...]
Mobile devices are emerging as the key channel for engaging intimately with consumers. Here are some tips for ways everyone can get going on this today.
In catching up with my AdvertisingAge weekend reading I was saddened to see that Cliff Freeman & Partners was closing up shop. The agency gave life to a number of iconic campaigns such as Wendy’s “Where’s the Beef?”, Little Caesar’s “Pizza, Pizza” and Wendy the Snapple lady. Sad to see them go, but it gives me a great excuse to look back at some old commercials.