Media Training for MBA Students?
The top MBA programs in the country don’t offer their students any formal instruction on how to make the most of an interview with a journalist.
Marketing Blog: FootPrints
Chicago PR Firm Blog + Web Design Firm Blog + SEO Firm Blog + Marketing Firm Blog
Vote Footprints for December Blog of the Month
This month Footprints was nominated for agency blog of the month on Michael Glass’ blog, Fuel Lines. Fuel Lines is a blog all about “fueling ad agency new business through social media.”
Footprints is one of 23 blogs nominated for the honor of December blog of the month and we could use your help to take [...]
A Year in Review: Social Media and the News
As RedEye Chicago blogger Scott Kleinberg wrote recently in his post about the Ch@t Social Media Awards, “2009 was definitely the year of the tweet.”
In fact, The Global Language Monitor named “Twitter” its No.1 word of 2009.
In the RedEye Chicago “Best news coverage via Twitter” award category, the Iran election uprising came up No. 1 [...]
META Keywords are still Valuable for SEO
In earlier days Meta keywords tag was hugely used by spammers to rank a page in SERPs but it is hardly used today as search engines improved and we are approaching towards the days when it will become history for us.
Holiday Giving: 4 Chicagoland Organizations Worthy Of Your Donation
With the arrival of the holiday season people are generally more willing to open their wallets to help out local charitable organizations. Over the past year we’ve worked with a number of non-profits in the Chicago area that we think are worthy of your consideration: Safe Humane Chicago, Kids Fight Cancer, Tennis Opportunity Program, Illinois Technology Foundation.
Why Google’s Real-Time Search is More Trouble Than It’s Worth
Recently, the blogosphere was a buzz with the news that Google would be integrating real-time search. In the simplest description, real-time search basically means as you Tweet, Google has taken notice and your tweet can appear in search. Of course it applies to myriad other services beyond Twitter, but for the sake of discussion, that’s [...]
Merry Pitchmas! Five Tips for Effective Holiday PR
Five Tips for Effective Holiday PR Pitches
The Fight Against (Web) Writer’s Block
No one said writing was easy. It’s a reality I face every day, as my eyes again and again meet their old nemesis: the blank canvas of an empty Word document. Of course, if you’re a writer, marketer, PR pro, advertising guru, tagline sherpa, or any one of a host of other job titles involving (really, [...]
Have Any Questions About PR, Marketing or SEO? Ask Away!
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog [...]
Google Rolls out Product Listing Ads – Images in Product Search Ads
You may have noticed that the sidebar of many Google searches have ads that are supplemented with images. This feature was release in beta to a select number of retailers on November 11 according to Google, and is called Product Listing Ads.
As of late November, the feature has been released to all U.S. Advertisers according to Search Engine Roundtable. If you’ve got product to move this holiday season, you’d be smart to add in these images to your results. Why?