The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues.
While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good reputation [...]
Despite what you may have heard, owning a business is unusually painful.
That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points and [...]
You finally reached the point where months of work come to fruition: website go-live. The big question for most companies is: what’s next? In most cases, new website traffic does not just happen overnight. It takes strategy and work to attract new website visitors that will convert. Luckily, one of the best times to invest [...]
With anyone in an ad agency already watching Mad Men, creator Matthew Weiner threw those of us in public relations a bone with an episode entirely dedicated to PR. Ok, maybe it wasn’t entirely dedicated to public relations, but certainly it played a big role in the season opener.
As a recent Loyola Grad, I joined Walker Sands as their Web/SEO intern this summer. Having worked 3 internships in the past, I had an idea coming in of what the process of being an intern would consist of. Although every internship is different, going into one with a basic set of guidelines always helps. [...]
Imagine a world where you walk outside in the morning and are greeted with a pleasant text message from your neighborhood coffee shop; it’s an enticing 10% discount on your favorite coffee, good for the next twenty minutes. What do you do? You can hastily cross the street and claim your prize, or delete the [...]
The sustainability of a brand is playing an increasing role in consumer decisions, but based on a recent report from Change, most consumer perceptions don’t match the reality. Change, an innovative brand agency, compared brand sustainability numbers from Climate Counts (the reality) to survey data gathered from a survey of 2,032 American adults (the perception).
The result was a collection of very impressive brand maps that showed some pretty big misconceptions. You can read more to view the Food & Beverage Sector Map as well as some insights gained from the Map Change 2010 research.
We’re hearing an increasing demand from our web clients, “How do I get video on my website?” FireFly Media offers a great solution that provides very professional video for an affordable price.
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
Thanks to all the support from our clients, friends, family members and professional and social groups Walker Sands’ Footprints was named Agency Blog of the Month on Michael Gass’ Fuel Lines.
With an impressive 31,252 votes we took home the prize of December blog of the month.
Special thanks to everyone who helped out and voted for [...]