Did you know that Girl Scout cookies are called different names in different part of the country? They come from two different bakeries and the brand inconsistency can cause huge issues if the names happen to switch.
A new survey from MarketingSherpa revealed that marketers are still measuring just the basic aspects of their social media campaigns with stats easily obtained from free sources. See the full chart inside.
In every company, there is inevitably a marketing team handling everything from brainstorming standard practices to determining how the brand should be represented to the public and press. No easy task, I’m sure. But what most employees don’t realize is that while these busy marketers are charged with establishing their company’s brand standards, it’s the [...]
B2B Companies can target potential customers early in sales cycle by using SEO best practices to build brand awareness. Use these tactics to get in front customers earlier and place your company ahead of the competition.
In the corporate world, rebranding happens all the time. From something as simple as swapping out a tagline or a logo to something as deeply complex as restructuring the entire image of a company, rebranding is seen as an easy go-to for marketing managers and execs looking for a way to start fresh, to achieve that ever-elusive [...]
The sustainability of a brand is playing an increasing role in consumer decisions, but based on a recent report from Change, most consumer perceptions don’t match the reality. Change, an innovative brand agency, compared brand sustainability numbers from Climate Counts (the reality) to survey data gathered from a survey of 2,032 American adults (the perception).
The result was a collection of very impressive brand maps that showed some pretty big misconceptions. You can read more to view the Food & Beverage Sector Map as well as some insights gained from the Map Change 2010 research.
What did President Obama say during last night’s 2010 State of the Union Address? I put together a word cloud to break out what was said. Jobs and economy were heavily featured with a tilt down improving government and moving past Washington politics.
Three experts involved with social media efforts for their respective companies relayed their thoughts at a January 2010 Chicago PR and Marketing Lunch and Learn. Here’s a recap of how social media can be used for business.
We’re hearing an increasing demand from our web clients, “How do I get video on my website?” FireFly Media offers a great solution that provides very professional video for an affordable price.
Ever since AOL thrust its way into the homes of millions of Americans in the early 90’s, the internet (as most common users know it) has been based on one principle: your experience online will constantly change to keep things fresh. Of course, back in the good ol’ days of dialup, information was being brought in at 56 kilobits [...]