Many frequent tweeters know that hashtags make all the difference. Whether you are searching for the latest posts on movies, sports, or anything in between, you can search specific words to find out what the world is saying about that specific topic. Hashtags started as an easy way for brands and people on Twitter to [...]
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues.
While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good reputation [...]
Despite what you may have heard, owning a business is unusually painful.
That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points and [...]
Recently there’s been some commotion around our office (not to mention the rest of the country) about the newly-released iPhone 4. A few Walker Sands staffers have purchased the hotly-debated phones and have said that the alleged antenna problems are no big deal. I’ve heard others say, whether they own an iPhone or not, that people are making something out of nothing with the antenna debacle – that of course everyone wants to jump all over Apple the moment that they have even the slightest glitch or problem. Poor, picked on Apple.
Nobody can sell perfectly because there are too many unknowns in any sales process. We as sales individuals have to constantly take risks with what we say, who we say it to and when we say it. Selling marketing services is exciting because it’s an area where trust and relationship building are at the heart [...]
The digital world is cluttered and consumers are bombarded with messages on a daily basis, making it challenging for marketers to differentiate brands. How can marketers use social media to break through the clutter and reach consumers?
I recently read an article with an interview between iMedia Connection and Ray Kurzweil, renowned futurist, inventor and author of “The Age of Spiritual Machines.” Kurzweil shared his insight on the future of online and virtual marketing. His predictions about the future of technology and its effect on communications raise many questions for marketers and [...]
Did you know that Girl Scout cookies are called different names in different part of the country? They come from two different bakeries and the brand inconsistency can cause huge issues if the names happen to switch.
A new survey from MarketingSherpa revealed that marketers are still measuring just the basic aspects of their social media campaigns with stats easily obtained from free sources. See the full chart inside.
In every company, there is inevitably a marketing team handling everything from brainstorming standard practices to determining how the brand should be represented to the public and press. No easy task, I’m sure. But what most employees don’t realize is that while these busy marketers are charged with establishing their company’s brand standards, it’s the [...]