The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues.
While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good reputation [...]
Three experts involved with social media efforts for their respective companies relayed their thoughts at a January 2010 Chicago PR and Marketing Lunch and Learn. Here’s a recap of how social media can be used for business.
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
Bad news creates good PR opportunities.
PR experts know that every cloud has many silver linings.
In other words, when there’s bad news in the world, it’s a great PR opportunity.
My friend Rahm Emanuel, who served on the board of one of my startup companies, said it best when he recently opined: “Never let a serious crisis [...]
The top MBA programs in the country don’t offer their students any formal instruction on how to make the most of an interview with a journalist.
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog [...]
No doubt Tiger Woods is in quite a jam. Following a shady accident outside of his home Thanksgiving weekend, the golf pro has been met with an overabundance of negative press. First reports of his wife lashing out at him for alleged affairs and now at least 10 women have come out or been identified [...]
I recently had the opportunity to attend the PRSA-Chicago Chapter Luncheon and hear several individuals in the PR industry talk about relevant issues for today’s practitioners. Topics included the current PR environment; predictions for 2010 through the lens of communicators; insights and innovative strategies agencies should provide clients; and how to maintain a forward-thinking attitude.
Among [...]
Yesterday afternoon I had the opportunity to attend an event hosted by the Chicago P.R. and Marketing Network. The speaker was Peter Shankman — most recently known for creating Help a Reporter Out (HARO), a free service that helps connect reporters with sources. As a competitor to fee-based ProfNet, HARO has grown tremendously since it [...]
Wondering how to get ready for an industry crisis? With help from members of our Chicago Crisis PR practice, we offer some crisis PR tips to handle a situation in which a few bad actors tarnish the image of an entire industry.