What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses. Here’s how to help.
Local television stations are a great target for a lot of public relations pitches. However, breaking into these newscasts can sometime be a daunting task. Here are some tips for helping you craft better pitches that will get noticed.
Declining viewership of the Oscars over the past few years — with only a slight uptick in ratings in 2009 — has led the Academy Awards to change it up this year. Some alterations implemented by the show’s producers, as well as controversial news surrounding some of the nominees, have led to increased exposure in [...]
50 For the Future is looking for the next 50. Nominate an outstanding technology student in Illinois to be named one of the 50 and receive this prestigious award from the Illinois Technology Association. To nominate a student, visit www.50forthefuture.org.
Social media plays an important part in your search engine optimization strategy. How you approach your marketing and the power of your brand might influence your social media strategy for search engine ranking. John Fairley discussed this very topic with a group of professionals at a SCORE Chicago event.
Three experts involved with social media efforts for their respective companies relayed their thoughts at a January 2010 Chicago PR and Marketing Lunch and Learn. Here’s a recap of how social media can be used for business.
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
Tip for successful public relations activities surrounding trade shows
With the arrival of the holiday season people are generally more willing to open their wallets to help out local charitable organizations. Over the past year we’ve worked with a number of non-profits in the Chicago area that we think are worthy of your consideration: Safe Humane Chicago, Kids Fight Cancer, Tennis Opportunity Program, Illinois Technology Foundation.
I recently had the opportunity to attend the PRSA-Chicago Chapter Luncheon and hear several individuals in the PR industry talk about relevant issues for today’s practitioners. Topics included the current PR environment; predictions for 2010 through the lens of communicators; insights and innovative strategies agencies should provide clients; and how to maintain a forward-thinking attitude.
Among [...]