With most universities going back to school this week, there have been many new trends to keep up with in social media since last semester. Somewhere between May and August, bringing a notebook to class turned from a pen and paper to an iPad, and any question could be answered in 140 characters or less.
Students [...]
Last Thursday, the latest installment of “The Real Housewives” franchise debuted on Bravo, this time based in Washington DC. If you didn’t catch the first episode, you didn’t miss much besides a pretty disheartening depiction of our nation’s capital. First, the Show opens explaining that money doesn’t get you anywhere in DC, but power and who you know gets you everywhere. Then we are introduced to the housewives themselves, an interesting cast of characters. There’s Micheale Salahi, one half of the couple who allegedly attempted to crash a White House party last November. There’s also, among others, a divorced mother who “consults her astrological chart daily, and couldn’t be bothered to get married again,” and a woman who manages to insult both President Obama and Tyra Banks all within the first episode.
Walker Sands was recently honored with three Tower Awards, presented annually by the Business Marketing Association (BMA) for outstanding achievements in business-to-business marketing communications. Walker Sands was specifically recognized for its blog, campaign-coordinated PR campaign for BizBuySell.com, and Web site for Centerline.
Walker Sands president, Mike Santoro, was recently featured on iMedia Connection, a prominent resource for the marketing industry. Mike wrote an article that talks about why a client loved a 10% drop in search traffic.
Some of the highlights include why you have to be careful about how you measure success; how year-over-year comparisons make more sense than month-to-month figures (for [...]
What are the implications of having
more PR professionals and fewer professional journalists?
The sky is falling! The sky is falling!
Academics Robert W. McChesney, Ph.D., and John Nichols claim that the end of good journalism is near because the ratio of public relations professionals to journalists has jumped from 1.2-to-1 in 1980 to 4-to-1 today.
“Journalism is [...]
Two years ago SEO specialist Rhea Drysdale went on a mission: to prevent Jason Gambert from trademarking the term ‘SEO.’
As the founder of Outspoken Media, Drysdale said opposing Gambert has become one of the biggest challenges in her life, right up there with starting her company, chairing a non-profit and even getting married.
After filing her [...]
Empathica, a leading provider of Customer Experience Management (CEM) solutions, recently surveyed more than 7,200 American consumers to determine spending habits in the last year.
The survey indicated that women are more frugal in a down economy with 72% of women moderately to significantly cut their spending in 2009, compared to only 62% of men.
What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses. Here’s how to help.
Declining viewership of the Oscars over the past few years — with only a slight uptick in ratings in 2009 — has led the Academy Awards to change it up this year. Some alterations implemented by the show’s producers, as well as controversial news surrounding some of the nominees, have led to increased exposure in [...]
50 For the Future is looking for the next 50. Nominate an outstanding technology student in Illinois to be named one of the 50 and receive this prestigious award from the Illinois Technology Association. To nominate a student, visit www.50forthefuture.org.