by Mike Santoro, on March 17, 2010, filed under: News, Public Relations, Trends
Empathica, a leading provider of Customer Experience Management (CEM) solutions, recently surveyed more than 7,200 American consumers to determine spending habits in the last year.
The survey indicated that women are more frugal in a down economy with 72% of women moderately to significantly cut their spending in 2009, compared to only 62% of men.
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by Mike Santoro, on March 11, 2010, filed under: Events, News, Walker Sands
What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses. Here’s how to help.
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by Lauren Eichmann, on March 7, 2010, filed under: Events, Marketing, News, Public Relations
Declining viewership of the Oscars over the past few years — with only a slight uptick in ratings in 2009 — has led the Academy Awards to change it up this year. Some alterations implemented by the show’s producers, as well as controversial news surrounding some of the nominees, have led to increased exposure in [...]
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by Sky Opila, on February 23, 2010, filed under: Events, News, Walker Sands
50 For the Future is looking for the next 50. Nominate an outstanding technology student in Illinois to be named one of the 50 and receive this prestigious award from the Illinois Technology Association. To nominate a student, visit www.50forthefuture.org.
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by Ken Gaebler, on February 20, 2010, filed under: News, SEO, Technology, Trends
In Google’s new language, the one on the bottom is now known as a “muscu.”
Let’s start with a definition of “wordsense disambiguation.”
After that, we’ll explain the rationale for Google’s creating a new language that will replace the English language altogether.
Okay, for starters, wordsense disambiguation is a field of study that tries to remove ambiguity from [...]
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by Guest Blogger, on January 25, 2010, filed under: Marketing, News, Public Relations, Technology, Trends
As Google unwrapped its highly touted Nexus One smartphone, widely viewed as the first true iPhone killer, the consumer technology world was salivating with anticipation. The search engine giant had just launched its first direct attack in a battle against rival Apple that has seen a flurry of recent competing acquisitions, as well as the [...]
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by Lauren Eichmann, on January 22, 2010, filed under: News, Public Relations, Walker Sands
Walker Sands is still accepting applicants for our Summer Intern Program. Apply today!
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by Sky Opila, on January 15, 2010, filed under: Advertising, Crisis PR, Events, News, Public Relations, Technology, Trends
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
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by Sky Opila, on January 13, 2010, filed under: News, SEO, Walker Sands
Ask SCORE, a weekly column from Crain’s, features John Fairley from Walker Sands giving starter advice to small business owners on Search Engine Optimization.
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by Sky Opila, on January 6, 2010, filed under: Advertising, News, Walker Sands
Thanks to all the support from our clients, friends, family members and professional and social groups Walker Sands’ Footprints was named Agency Blog of the Month on Michael Gass’ Fuel Lines.
With an impressive 31,252 votes we took home the prize of December blog of the month.
Special thanks to everyone who helped out and voted for [...]
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