Last weekend, several of my friends and I took a trip to Michigan for a few days of fun and relaxing on the beach. Before I left, I made sure to pick up a few of my favorite magazines to enjoy on the trip. Turns out I wasn’t the only one. As we all sat [...]
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues.
While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good reputation [...]
Despite what you may have heard, owning a business is unusually painful.
That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points and [...]
Last Thursday, the latest installment of “The Real Housewives” franchise debuted on Bravo, this time based in Washington DC. If you didn’t catch the first episode, you didn’t miss much besides a pretty disheartening depiction of our nation’s capital. First, the Show opens explaining that money doesn’t get you anywhere in DC, but power and who you know gets you everywhere. Then we are introduced to the housewives themselves, an interesting cast of characters. There’s Micheale Salahi, one half of the couple who allegedly attempted to crash a White House party last November. There’s also, among others, a divorced mother who “consults her astrological chart daily, and couldn’t be bothered to get married again,” and a woman who manages to insult both President Obama and Tyra Banks all within the first episode.
Having joined the WalkerSands team a few months ago with a background as a reporter for a newspaper in the Chicago suburbs, I thought I’d share some insights from my experience “switching to the dark side.”
It wasn’t long ago that I was the contact on the other side, receiving numerous calls, e-mails or faxes from, well, let’s just say “persistent,” PR people. I essentially moved from being pitched to doing the pitching.
But having that experience did teach me an awful lot about how a reporter handles the PR industry and that knowledge has proven valuable now that I am the one contacting reporters on behalf of clients.
Walker Sands Communications, an award-winning public relations firm based in Chicago, seeks a full-time account executive to join our media relations team. We’re looking for a PR pro with 1-3 years experience (agency preferred) to help with planning and media relations for key accounts.
An attempt at developing an insight for a new product, service or solution that can help build business.
Taking a cue from Crain’s InfoJunkies column, Walker Sands has compiled what some of us are reading right now — whether it be fiction, non-fiction or our favorite Web site/blog.
With anyone in an ad agency already watching Mad Men, creator Matthew Weiner threw those of us in public relations a bone with an episode entirely dedicated to PR. Ok, maybe it wasn’t entirely dedicated to public relations, but certainly it played a big role in the season opener.
They’re the three giants who dominate the virtual and technological worlds, and as with anything that’s perversely popular, they share a love-hate relationship with their users. We continue to use their products and services, even as we cannot help but crib about their underhand techniques to gain more control over our lives. And so, in [...]