Mentioning the competition in PR pitches can be a smart strategy…sometimes.
Companies that hire our Chicago PR firm often hate their competitors.
OK, maybe hate is too strong of a word. They dislike the competition.
So, when, on occasion, I tell them that a PR pitch should mention their competitors, they give me that “Are you nuts?” look. [...]
Empathica, a leading provider of Customer Experience Management (CEM) solutions, recently surveyed more than 7,200 American consumers to determine spending habits in the last year.
The survey indicated that women are more frugal in a down economy with 72% of women moderately to significantly cut their spending in 2009, compared to only 62% of men.
Here are five reasons why content is still worth something, why the misconceptions that drove the downfalls of such services as Flooz and DigiCash are now obsolete, and why the future of the micropayment is looking rosier than ever.
Local television stations are a great target for a lot of public relations pitches. However, breaking into these newscasts can sometime be a daunting task. Here are some tips for helping you craft better pitches that will get noticed.
Declining viewership of the Oscars over the past few years — with only a slight uptick in ratings in 2009 — has led the Academy Awards to change it up this year. Some alterations implemented by the show’s producers, as well as controversial news surrounding some of the nominees, have led to increased exposure in [...]
More journalists are using social media and it’s starting to impact the way public relations professionals do their job. The blogosphere is becoming a target publication and a tweet is being monitored and tracked. But what happens next?
What does the media find most interesting in a possible story angle? Here we discuss some techniques to generate story ideas that will resonate with reporters. It will give some perspective on what journalists most appreciate when being pitched.
How many local placements did your PR firm get you last month? How many cities and/or states covered your offerings?
Many consumers and small business owners don’t trust large national brands. They prefer to do business with local companies.
As a result, being viewed as a trusted partner with a local feel has become critically important to [...]
We recently had a B2B client ask us how they could leverage their sales team to drive more leads from social media. They were frustrated in that they knew investing here would pay dividends, but none of the sales team would spend the time to get involved with these tools.
Their problem was two fold. First they didn’t have a comprehensive strategy in place. That’s the first step in any social media project. The second problem was that the sales team wasn’t given clear actions and didn’t have a real understanding of how to use these tools for business. Those two problems caused the sales team to avoid their directive to “start using social media”. Here’s my advice on how marketing can help sales begin using social media as a sales tool.
Are PR Firms Necessary?
Hire a PR firm? No way!
That’s something a number of companies seem to be thinking these days.
Given my strong belief that every company should hire a PR firm, I’m very surprised that so many companies don’t have a PR firm.
In order to understand why many firms opt to forego hiring a PR [...]