The importance of monitoring your web site to ensure your web presence is well protected from hackers and other problems. If your website is an important part of your business, setting up alarms to monitor your site is critical. This post offers a guide for how to get started.
Social media plays an important part in your search engine optimization strategy. How you approach your marketing and the power of your brand might influence your social media strategy for search engine ranking. John Fairley discussed this very topic with a group of professionals at a SCORE Chicago event.
Search engine optimization is often focused on trying to rank #1 in a SERP (Search Enginer Results Page). But, what if I told you there is definitely something better than that?
I’m not talking about ranking
Everyone wants to rank #1 in search results. Ranking number one for popular searches can drive tremendous amounts of traffic to you website. But, what if you could rank #0, how much traffic would it drive?
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog [...]
You may have noticed that the sidebar of many Google searches have ads that are supplemented with images. This feature was release in beta to a select number of retailers on November 11 according to Google, and is called Product Listing Ads.
As of late November, the feature has been released to all U.S. Advertisers according to Search Engine Roundtable. If you’ve got product to move this holiday season, you’d be smart to add in these images to your results. Why?
Promoting Videos Online Requires
Use of the Best SEO Tools
A big part of being good at search engine optimization (SEO) and online marketing is knowing what tools to use.
Sure, you have to understand the fundamentals, but knowing which marketing tools to use is what really gives you a leg up on the competition.
From time to time, [...]
Mobile devices are emerging as the key channel for engaging intimately with consumers. Here are some tips for ways everyone can get going on this today.
A microsite strategy involves creating additional sites to promote whatever it is that you are selling. If executed correctly, you can end up having multiple sites that promote your offerings in the top search engine results.
PubCon is one of the premier web publishing and SEO conferences. Â Four days of jam packed sessions (about 100) and networking events make this a must-attend event for professional web developers and marketers.
Covering Social Media, SEO, affiliate programs, SEM and more, PubCon has both width and depth in its coverage. 2009 is the 8th year [...]