Despite what you may have heard, owning a business is unusually painful.
That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points and [...]
Bring web sales leads back to life with the “reverse IP” function in Google Analytics.
Sadly, what I’m about to talk about happens more often than we marketers would like to admit.
A company that is in the market for our offerings does a search engine query, our SEO work pays off, and the prospect company visits [...]
You finally reached the point where months of work come to fruition: website go-live. The big question for most companies is: what’s next? In most cases, new website traffic does not just happen overnight. It takes strategy and work to attract new website visitors that will convert. Luckily, one of the best times to invest [...]
The importance of monitoring your web site to ensure your web presence is well protected from hackers and other problems. If your website is an important part of your business, setting up alarms to monitor your site is critical. This post offers a guide for how to get started.
Social media plays an important part in your search engine optimization strategy. How you approach your marketing and the power of your brand might influence your social media strategy for search engine ranking. John Fairley discussed this very topic with a group of professionals at a SCORE Chicago event.
Search engine optimization is often focused on trying to rank #1 in a SERP (Search Enginer Results Page). But, what if I told you there is definitely something better than that?
I’m not talking about ranking #0 like John Fairley discussed in a recent post. I’m talking about increasing your CTR (click through rate). Do you [...]
Everyone wants to rank #1 in search results. Ranking number one for popular searches can drive tremendous amounts of traffic to you website. But, what if you could rank #0, how much traffic would it drive?
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog [...]
You may have noticed that the sidebar of many Google searches have ads that are supplemented with images. This feature was release in beta to a select number of retailers on November 11 according to Google, and is called Product Listing Ads.
As of late November, the feature has been released to all U.S. Advertisers according to Search Engine Roundtable. If you’ve got product to move this holiday season, you’d be smart to add in these images to your results. Why?
Promoting Videos Online Requires
Use of the Best SEO Tools
A big part of being good at search engine optimization (SEO) and online marketing is knowing what tools to use.
Sure, you have to understand the fundamentals, but knowing which marketing tools to use is what really gives you a leg up on the competition.
From time to time, [...]