With most universities going back to school this week, there have been many new trends to keep up with in social media since last semester. Somewhere between May and August, bringing a notebook to class turned from a pen and paper to an iPad, and any question could be answered in 140 characters or less.
Students [...]
When do you hop on and off the marketing trend bandwagon? This is a question that is constantly ruminating in the minds of CMOs and VPs of marketing everywhere. Oftentimes, marketers wonder whether or not the newest marketing tool is worth the investment.
The best solution is to come up with an overall strategy [...]
You finally reached the point where months of work come to fruition: website go-live. The big question for most companies is: what’s next? In most cases, new website traffic does not just happen overnight. It takes strategy and work to attract new website visitors that will convert. Luckily, one of the best times to invest [...]
Taking a cue from Crain’s InfoJunkies column, Walker Sands has compiled what some of us are reading right now — whether it be fiction, non-fiction or our favorite Web site/blog.
Imagine a world where you walk outside in the morning and are greeted with a pleasant text message from your neighborhood coffee shop; it’s an enticing 10% discount on your favorite coffee, good for the next twenty minutes. What do you do? You can hastily cross the street and claim your prize, or delete the [...]
Most people prefer to keep their trips to Vegas private, but is that still possible today in our society of smartphones and social networking sites?
12 articles on social media and digital marketing that are worth reading.
Walker Sands president, Mike Santoro, was recently featured on iMedia Connection, a prominent resource for the marketing industry. Mike wrote an article that talks about why a client loved a 10% drop in search traffic.
Some of the highlights include why you have to be careful about how you measure success; how year-over-year comparisons make more sense than month-to-month figures (for [...]
The digital world is cluttered and consumers are bombarded with messages on a daily basis, making it challenging for marketers to differentiate brands. How can marketers use social media to break through the clutter and reach consumers?
There was a time – not too long ago, I’m told – when Facebook was nothing more than an online portal filled with millions of college students listening, absorbing, and creating what amounted to almost daily paradigm shifts in everything from technology to citizen journalism. It was a simpler time, a time driven by the [...]