Four Things Everyone With a Website Should be Doing Daily
This article contains tips for daily monitoring and tracking of your website to ensure success.
Marketing Blog: FootPrints
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Are you Taking Advantage of the 2nd Largest Search Engine in the World?
YouTube has grown to be the second largest search engine in the world. This post offers ways you can take advantage of that platform and optimize your videos for search.
Reinventing the English Language: Do You Speak Googlish? Googlese? Glue?
In Google’s new language, the one on the bottom is now known as a “muscu.”
Let’s start with a definition of “wordsense disambiguation.”
After that, we’ll explain the rationale for Google’s creating a new language that will replace the English language altogether.
Okay, for starters, wordsense disambiguation is a field of study that tries to remove ambiguity from [...]
Should You be Monitoring Your Website?
The importance of monitoring your web site to ensure your web presence is well protected from hackers and other problems. If your website is an important part of your business, setting up alarms to monitor your site is critical. This post offers a guide for how to get started.
An Editor’s Perspective: Q&A on PR Best Practices, Industry Outlook
Bill Siwicki, a Senior Editor at Internet Retailer, gives advice to PR professionals reaching out to reporters; upcoming trends for e-retailing in 2010; and where he sees the journalism profession headed in the future.
Social Media for Business
Three experts involved with social media efforts for their respective companies relayed their thoughts at a January 2010 Chicago PR and Marketing Lunch and Learn. Here’s a recap of how social media can be used for business.
What the Apple Tablet Means for the Web
At this point, chances are you’ve heard of the Apple tablet. Sure, it doesn’t officially exist yet (that will assuredly change tomorrow). But with seemingly every news source on the planet reporting on it, not to mention every Apple fanboy reigniting pre-iPhone era fervor about the unreleased device, its more than unlikely that even the most [...]
Will Android Fail?
As Google unwrapped its highly touted Nexus One smartphone, widely viewed as the first true iPhone killer, the consumer technology world was salivating with anticipation. The search engine giant had just launched its first direct attack in a battle against rival Apple that has seen a flurry of recent competing acquisitions, as well as the [...]
Tragedy in Haiti Draws on the Power of Mobile
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
Twitter Study: Most Talked About Brands of 2009
In light of the talk of Twitter and other social media networks being a source of information for citizen journalism and breaking news (see my earlier post), Walker Sands was curious about the top brands being mentioned via the popular microblogging outlet.
With the help from our Director of Web Services and Social Media, John Fairley, [...]