Here are five reasons why content is still worth something, why the misconceptions that drove the downfalls of such services as Flooz and DigiCash are now obsolete, and why the future of the micropayment is looking rosier than ever.
Maybe we should call it “customering” instead of “marketing” — Do you agree?
Marketing is a dated term and it’s time to coin a new phrase to cover how companies influence prospective customers prior to their becoming actual customers.
In his new book “Selling In Tough Times,” sales guru Tom Hopkins writes this:
Business isn’t about products. It’s [...]
YouTube has grown to be the second largest search engine in the world. This post offers ways you can take advantage of that platform and optimize your videos for search.
More journalists are using social media and it’s starting to impact the way public relations professionals do their job. The blogosphere is becoming a target publication and a tweet is being monitored and tracked. But what happens next?
In Google’s new language, the one on the bottom is now known as a “muscu.”
Let’s start with a definition of “wordsense disambiguation.”
After that, we’ll explain the rationale for Google’s creating a new language that will replace the English language altogether.
Okay, for starters, wordsense disambiguation is a field of study that tries to remove ambiguity from [...]
MarketingSherpa recently looked at how marketers were spending their online budgets. The majority remains in web site development, but the budget is diversifying and social media is taking on a whole new chunk.
The sustainability of a brand is playing an increasing role in consumer decisions, but based on a recent report from Change, most consumer perceptions don’t match the reality. Change, an innovative brand agency, compared brand sustainability numbers from Climate Counts (the reality) to survey data gathered from a survey of 2,032 American adults (the perception).
The result was a collection of very impressive brand maps that showed some pretty big misconceptions. You can read more to view the Food & Beverage Sector Map as well as some insights gained from the Map Change 2010 research.
Bill Siwicki, a Senior Editor at Internet Retailer, gives advice to PR professionals reaching out to reporters; upcoming trends for e-retailing in 2010; and where he sees the journalism profession headed in the future.
What did President Obama say during last night’s 2010 State of the Union Address? I put together a word cloud to break out what was said. Jobs and economy were heavily featured with a tilt down improving government and moving past Washington politics.
At this point, chances are you’ve heard of the Apple tablet. Sure, it doesn’t officially exist yet (that will assuredly change tomorrow). But with seemingly every news source on the planet reporting on it, not to mention every Apple fanboy reigniting pre-iPhone era fervor about the unreleased device, its more than unlikely that even the most [...]