Last weekend, several of my friends and I took a trip to Michigan for a few days of fun and relaxing on the beach. Before I left, I made sure to pick up a few of my favorite magazines to enjoy on the trip. Turns out I wasn’t the only one. As we all sat [...]
With most universities going back to school this week, there have been many new trends to keep up with in social media since last semester. Somewhere between May and August, bringing a notebook to class turned from a pen and paper to an iPad, and any question could be answered in 140 characters or less.
Students [...]
Many frequent tweeters know that hashtags make all the difference. Whether you are searching for the latest posts on movies, sports, or anything in between, you can search specific words to find out what the world is saying about that specific topic. Hashtags started as an easy way for brands and people on Twitter to [...]
When do you hop on and off the marketing trend bandwagon? This is a question that is constantly ruminating in the minds of CMOs and VPs of marketing everywhere. Oftentimes, marketers wonder whether or not the newest marketing tool is worth the investment.
The best solution is to come up with an overall strategy [...]
Too often website marketers and designers fail to build websites with easy to access features and information that their target users really need. An xkcd comic strip illustrates the all-to-common failings of website design.
Imagine a world where you walk outside in the morning and are greeted with a pleasant text message from your neighborhood coffee shop; it’s an enticing 10% discount on your favorite coffee, good for the next twenty minutes. What do you do? You can hastily cross the street and claim your prize, or delete the [...]
12 articles on social media and digital marketing that are worth reading.
There was a time – not too long ago, I’m told – when Facebook was nothing more than an online portal filled with millions of college students listening, absorbing, and creating what amounted to almost daily paradigm shifts in everything from technology to citizen journalism. It was a simpler time, a time driven by the [...]
What are the implications of having
more PR professionals and fewer professional journalists?
The sky is falling! The sky is falling!
Academics Robert W. McChesney, Ph.D., and John Nichols claim that the end of good journalism is near because the ratio of public relations professionals to journalists has jumped from 1.2-to-1 in 1980 to 4-to-1 today.
“Journalism is [...]
I recently read an article with an interview between iMedia Connection and Ray Kurzweil, renowned futurist, inventor and author of “The Age of Spiritual Machines.” Kurzweil shared his insight on the future of online and virtual marketing. His predictions about the future of technology and its effect on communications raise many questions for marketers and [...]