With most universities going back to school this week, there have been many new trends to keep up with in social media since last semester. Somewhere between May and August, bringing a notebook to class turned from a pen and paper to an iPad, and any question could be answered in 140 characters or less.
Students [...]
Many frequent tweeters know that hashtags make all the difference. Whether you are searching for the latest posts on movies, sports, or anything in between, you can search specific words to find out what the world is saying about that specific topic. Hashtags started as an easy way for brands and people on Twitter to [...]
When do you hop on and off the marketing trend bandwagon? This is a question that is constantly ruminating in the minds of CMOs and VPs of marketing everywhere. Oftentimes, marketers wonder whether or not the newest marketing tool is worth the investment.
The best solution is to come up with an overall strategy [...]
Despite what you may have heard, owning a business is unusually painful.
That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points and [...]
You finally reached the point where months of work come to fruition: website go-live. The big question for most companies is: what’s next? In most cases, new website traffic does not just happen overnight. It takes strategy and work to attract new website visitors that will convert. Luckily, one of the best times to invest [...]
Having joined the WalkerSands team a few months ago with a background as a reporter for a newspaper in the Chicago suburbs, I thought I’d share some insights from my experience “switching to the dark side.”
It wasn’t long ago that I was the contact on the other side, receiving numerous calls, e-mails or faxes from, well, let’s just say “persistent,” PR people. I essentially moved from being pitched to doing the pitching.
But having that experience did teach me an awful lot about how a reporter handles the PR industry and that knowledge has proven valuable now that I am the one contacting reporters on behalf of clients.
Walker Sands Communications, an award-winning public relations firm based in Chicago, seeks a full-time account executive to join our media relations team. We’re looking for a PR pro with 1-3 years experience (agency preferred) to help with planning and media relations for key accounts.
Taking a cue from Crain’s InfoJunkies column, Walker Sands has compiled what some of us are reading right now — whether it be fiction, non-fiction or our favorite Web site/blog.
As a recent Loyola Grad, I joined Walker Sands as their Web/SEO intern this summer. Having worked 3 internships in the past, I had an idea coming in of what the process of being an intern would consist of. Although every internship is different, going into one with a basic set of guidelines always helps. [...]
Remember when on the first day of school every year, your teacher would make everyone in the class share a “fun fact” about themselves? I used to always dread when my turn came around, but over the years I’d like to think that I’ve developed a few “fun facts” about myself. So as one of the newest people on the Walker Sands team, I thought I’d share some with all of you.