Website Redesign: 10 Questions to Ask
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| Does your website stink? If so, it’s probably time for a website redesign! |
When we buy milk at the grocery store, it has an expiration date. We know when that gallon of milk is past its prime.
Determining when a website is past its prime is a different matter altogether. There’s no expiration date per se, but there are a number of things that might suggest that you are overdue for a website redesign.
If you are wondering whether it may be time to redesign your website, ask yourself these ten questions.
WEBSITE REDESIGN QUESTIONNAIRE
1. Has your business changed recently?
If you answered “YES” to this question, it may be time for a website redesign.
2. Are the websites of your competitors outranking you in the search engine results?
If you answered “YES” to this question, it may be time for a website redesign.
3. Are you generating a satisfactory level of business from your website?
If you answered “NO” to this question, it may be time for a website redesign.
4. Is your site content static and rarely changing?
If you answered “YES” to this question, it may be time for a website redesign.
5. Does your site have a dated look?
If you answered “YES” to this question, it may be time for a website redesign.
6. Is your site navigation fast and intuitive?
If you answered “NO” to this question, it may be time for a website redesign.
7. Is your site technically current with things like RSS feeds and XML site maps?
If you answered “NO” to this question, it may be time for a website redesign.
8. Is your site displaying properly on all of the new web browsers that are coming to market?
If you answered “NO” to this question, it may be time for a website redesign.
9. Can you easily update content on your website without having to call your web designer?
If you answered “NO” to this question, it may be time for a website redesign.
10. Is the organization suffering from a lack of enthusiasm, limited creative thinking and low morale?
If you answered “YES” to this question, it may be time for a website redesign.
The key to redesigning a website is to avoid procrastination. While it might seem like a ton of work to create a new and improved site, web site design companies such as Walker Sands will do most of the heavy lifting.
The sooner you get started, the sooner you’ll start accruing the benefits of your new website…and the faster you’ll limit the damage that is being caused by your current site.
This article is an abridged version of a longer article. You can learn more by reading the full article: How To Know When It’s Time For a Website Redesign.
Are there other questions you think ought to be asked before a company undertakes a site redesign initiative? If so, post them as a comment below. We also welcome any advice you have to offer on how to effectively redesign a corporate website and on how to get buy-in from management that a website redesign is in order.
About this contributor: Ken Gaebler founded Walker Sands as a full-service marketing firm back in 2002 with the goal of creating an exceptional consulting firm that could be instrumental in helping other organizations to achieve greatness. Read more from this author
Dan, great addition.
By the way, I enjoyed reading some of your blog posts over at PRShifts.com. Keep up the great work there.
I see you also own a couple Taco Del Mar restaurants in Oregon. If you don’t mind, I’d love it if you could do one of my Gaebler.com entrepreneur interviews for the restaurants. I’m sure people would love to hear about what it was like to start the restaurants and how you are doing.
Best,
Ken
Good tips! I run a Wordpress blog and there are hundreds of different themes available.I often redesign my blog once every year.My main focus is the content, but a good looking site is also extremely important because many people trust a site that looks professional.
Very nice article. Its very important to ask yourself a few questions before redesigning your website. Many thanks for sharing this useful resource.
IMO loseing weight is not too hard once you exercise everyday and don’t ever eat the fast food. Unfortunately, many people fail to do such simple things.